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🟩 25 Simple but Interesting Business Extended Essay Topics

(straightforward, focused, and clearly connected to the syllabus)

1. To what extent has the introduction of employee training improved customer satisfaction at [local business]?
2. How effective is the pricing strategy of [company] in increasing its market share in [region]?
3. To what extent has social media marketing improved brand awareness for [small business]?
4. How does employee motivation affect productivity at [company name]?
5. To what extent has rebranding influenced customer loyalty at [company]?
6. How effective is [company]’s promotional mix in targeting Generation Z?
7. What is the impact of customer feedback on product development at [local startup]?
8. To what extent has corporate social responsibility influenced consumer purchasing decisions at [retailer]?
9. How does the implementation of flexible working hours affect employee performance at [company]?
10. To what extent does the organizational structure at [company] support innovation?
11. How has adopting e-commerce platforms impacted the sales revenue of [small business]?
12. To what extent does market segmentation contribute to the success of [company]’s new product line?
13. How effective is the leadership style of the CEO at [company] in driving employee performance?
14. To what extent does brand equity influence pricing strategies at [retail brand]?
15. How has the implementation of sustainable packaging affected consumer perception at [brand]?
16. To what extent has outsourcing production helped [business] maintain profitability?
17. How do seasonal promotions affect sales at [retail company]?
18. To what extent does word-of-mouth influence brand loyalty in the cosmetics industry?
19. How does employee turnover impact operational efficiency at [business]?
20. To what extent has COVID-19 accelerated digital transformation in [company]?
21. How does internal communication affect team cohesion at [organization]?
22. What is the effect of introducing performance-based bonuses on employee output in [business]?
23. To what extent does ethical sourcing impact brand reputation in the fashion industry?
24. How does customer service quality affect repeat purchase behavior at [local shop]?
25. To what extent does corporate culture influence staff retention at [company]?

🟦 25 Unique and Not Overused Buisness Management EE Questions

(creative, underused, and still aligned with the syllabus)

26. To what extent has meme marketing increased consumer engagement for [Gen Z-targeted brand]?
27. How effective is gamification in increasing employee productivity at [company]?
28. To what extent does AI-driven customer support enhance consumer satisfaction at [e-commerce platform]?
29. How does consumer perception of diversity and inclusion campaigns affect brand image at [retail brand]?
30. To what extent has subscription pricing improved customer retention for [service company]?
31. How does neuromarketing influence advertisement strategy in the food and beverage industry?
32. To what extent does corporate philanthropy influence employee motivation at [company]?
33. How does influencer credibility impact consumer trust in skincare brands?
34. To what extent does integrating eco-labelling affect purchasing decisions in [product category]?
35. How does transparency in supply chains affect investor confidence in fashion retail?
36. To what extent does nostalgia marketing influence brand loyalty in the snack industry?
37. How do B corporations attract talent in comparison to traditional firms?
38. To what extent does TikTok advertising impact impulse purchases for Gen Z?
39. How does the presence of female executives impact innovation strategy at [tech company]?
40. To what extent does co-branding affect the success of product launches in the luxury goods sector?
41. How do psychological pricing techniques influence buying decisions in fast fashion stores?
42. To what extent does the use of eco-friendly materials drive market growth in the outdoor gear industry?
43. How does employee advocacy on LinkedIn influence company branding in the consulting sector?
44. To what extent do virtual influencers affect the ROI of digital marketing campaigns?
45. How do brand collaborations impact customer perception of exclusivity in streetwear?
46. To what extent does FOMO marketing increase conversion rates in live product launches?
47. How does user-generated content contribute to brand loyalty in the food delivery market?
48. To what extent does transparency in data privacy affect customer trust in fintech companies?
49. How do pop-up stores influence consumer engagement in urban retail spaces?
50. To what extent do sustainability metrics influence supplier selection in multinational corporations?

🟥 25 Complex and Challenging Questions for IB Business EE

(for academically ambitious students with access to in-depth data)

51. How does leadership style influence strategic decision-making during crises at multinational corporations?
52. To what extent do economies of scale affect profitability in the global airline industry?
53. How effective is triple bottom line accounting in measuring the success of socially responsible companies?
54. How does a multinational company balance global standardization with local adaptation in its marketing strategy?
55. To what extent does M&A activity impact market share and brand equity in the tech industry?
56. How does risk management strategy influence long-term growth in volatile industries such as cryptocurrency or oil?
57. To what extent does innovation-driven culture correlate with profitability in R&D-heavy firms?
58. How does price elasticity affect pricing decisions in the luxury automobile market?
59. To what extent does financial leverage impact long-term shareholder value in the telecom industry?
60. How effective are porter’s generic strategies in gaining competitive advantage in saturated markets?
61. To what extent does organizational change affect employee resistance and long-term morale?
62. How do brand repositioning strategies affect customer retention in declining markets?
63. To what extent does globalization affect economies of scope in multinational food and beverage companies?
64. How does technological disruption influence the strategic planning process in legacy media companies?
65. To what extent do cultural dimensions (Hofstede) affect team dynamics in international project management?
66. How does corporate governance influence long-term business sustainability in publicly traded companies?
67. To what extent does shareholder activism impact executive decision-making in energy corporations?
68. How do brand extension strategies affect brand dilution in the personal care industry?
69. To what extent does the Boston Consulting Group (BCG) matrix guide investment decisions in conglomerates?
70. How do tax strategies affect profit repatriation in multinational corporations?
71. To what extent does supply chain diversification mitigate risk in the post-pandemic economy?
72. How does stakeholder conflict influence corporate ethical decision-making in controversial industries?
73. To what extent does cultural branding affect market entry strategy for Western firms in Asia?
74. How does vertical integration influence pricing power in the consumer electronics market?
75. To what extent do green bonds affect capital structure in sustainable finance firms?

🟨 25 IB Management EE Current and Up-to-Date Questions

(using recent trends and post-2020 events)

76. How has the shift to remote work impacted organizational culture at [company]?
77. To what extent has the rise of AI tools influenced strategic planning in digital marketing firms?
78. How do ESG (Environmental, Social, Governance) metrics affect investment decisions in 2024?
79. To what extent does ChatGPT affect productivity in consulting firms?
80. How has the 2022–2024 inflation wave influenced consumer purchasing behavior in retail?
81. To what extent has the rise of the circular economy changed supply chain decisions in the apparel industry?
82. How does Gen Z’s value-driven consumption influence product development strategies in fashion?
83. To what extent has hybrid work changed team dynamics and performance evaluation in tech companies?
84. How do digital payment trends impact consumer behavior in developing economies?
85. To what extent has climate change disclosure influenced investor relations in oil and gas firms?
86. How does short-form content marketing (e.g., TikTok) affect brand recognition for new companies?
87. How effective are anti-greenwashing strategies in regaining customer trust post-scandal?
88. To what extent has global economic uncertainty impacted long-term strategic planning in startups?
89. How does the EU’s Digital Markets Act influence strategic decisions in Big Tech companies?
90. To what extent does corporate action on mental health impact employee retention in post-pandemic economies?
91. How do layoffs affect employer brand perception in the tech industry?
92. To what extent do consumer boycotts impact revenue in politically controversial businesses?
93. How has generative AI influenced innovation in the advertising industry?
94. To what extent has “quiet quitting” reshaped HR policies in multinational firms?
95. How do diversity, equity, and inclusion (DEI) strategies influence brand loyalty in Gen Z consumers?
96. How has the Ukraine war affected global logistics strategies in manufacturing companies?
97. To what extent have rising interest rates affected expansion plans of small businesses?
98. How do influencer partnerships on TikTok affect brand perception post-2023 algorithm changes?
99. To what extent do carbon offset programs influence customer loyalty in airlines?
100. How has the push for workplace surveillance impacted employee morale and trust?

🟪 10 Fun and Unusual Questions for Your Business and Management Extended Essay

(quirky, clever, and still aligned with IB academic expectations)

101. To what extent does the color scheme of a product’s packaging influence impulse buying in candy?
102. How do viral TikTok trends influence inventory planning in fast fashion retail?
103. To what extent does scarcity marketing (e.g., limited editions) influence sneaker resale value?
104. How does brand personality affect consumer preference for fictional brands in video games?
105. To what extent do pet influencers generate measurable ROI for pet food companies?
106. How do theme park mascots contribute to brand loyalty among children?
107. To what extent does office design (e.g., Google-style spaces) influence employee creativity?
108. How does nostalgia marketing (e.g., Y2K aesthetic) affect Gen Z buying behavior in fashion?
109. To what extent does consumer behavior change when using augmented reality try-on features?
110. How do mobile game ads that “lie” influence brand trust and user acquisition rates?